Birju Shah2011 - 2012
- United States of America
- MBA, Sloan School of Management
In the course of a trip to India, Birju noted that lack of diagnosis and documentation was likely preventing health providers from fully realizing the scale of commonality of untreated health issues among rural populations. Birju’s project, Digital DNA, is designed to address this by allowing low-income individuals to obtain a medical record. By aggregating this information, Digital DNA aims to create a global dashboard of common infections and diseases, empowering knowledge leaders and the broader health community to identify, record, and deliver solutions to previously unrecognized but very common health concerns by harnessing the potential of crowd sourcing.
After graduating with a degree in Industrial Engineering from Northwestern University, Birju implemented digital media strategies for large consumer goods companies at Diamond Management Consultants in Chicago, and spent four years gaining entrepreneurial experience through co-founding various websites focused on providing targeted data to niche user groups. He is currently working toward an MBA at the MIT Sloan School of Management with a certificate in Entrepreneurship & Innovation.back