2013 MBA, Sloan School of Management
“While at college, I ran for class president and went through one of my richest experiences to date: losing! The disappointment was a lesson that I turned into motivation. Today, I plan to be a bottom-of-the-pyramid market innovator and social business world-class exemplar.”
Enrique Bay Benavides is addressing the lack of savings options available to the large unbanked population in Mexico. His company, Micro+, is a savings platform offering layaway programs that allow the unbanked to buy products at an attractive discount.
Enrique’s professional experience has fostered his passion for entrepreneurship in his home country of Mexico. He led his university’s biggest community program, “Niños Regios,” in 2006 and in 2007, and participated in PLEI, where he developed a commercial project for various Asian countries. He also worked with CEMEX to develop socially and economically beneficial infrastructure solutions across Mexico, through which he was exposed to various parts of the country.
Enrique is currently enrolled at the MIT Sloan School of Management, a BS in Industrial Engineering from Tecnologico de Monterrey in Mexico, and a second Bachelor’s from the University of Technology in Sydney, Australia (UTS).