Legatum Lecture:The 2,400 Square Feet Syndrome
Oct 11, 2012 
Categories: Event
Tags: Lecture, Lecture_Archive
Vijay Mahajan
Professor, University of Texas at Austin Full Bio>>
The 2,400 Square Feet Syndrome: Developing Entrepreneurial Solutions for the Other 86 %
In recent years we have witnessed explosive changes in developing countries. Entrepreneurs, investors, and students with an interest in global business opportunities are examining and implementing innovative products, sourcing, delivery methods and marketing techniques. By turning obstacles into opportunities, the entrepreneurs working in low-income countries are making startling strides in business development. Taken together, the innovative approaches have become “rules of engagement” for developing entrepreneurial solutions for the developing countries. Using examples and research reported in his books, The 86 % Solution (2006), Africa Rising (2009) and The Arab World Unbound (2012), Professor Mahajan will discuss the changes unleashing both profits and productivity in low-income countries. Please join us on October 11th.
Thursday, October 11, 2012 at 5:30pm
100 Main St, Cambridge Sloan School of Management, E62-223
This lecture is open to the general public & free of charge.
